As women in business, we have big dreams and ambitions – whether it’s to scale the business, inspire our people or simply achieve better work-life balance. 

But, according to a 2021 Women’s Agenda Report, 39% of women are worried that burnout will hinder their progress, not just due to the post-pandemic environment but I would also suggest the long-standing hustle culture we’re accustomed to.  

Additionally, 47% of these women lack confidence in their abilities, which may prevent them from achieving their ambitions in the next two years.   

These concerns can be significant obstacles that hold women business owners back from reaching their full potential. 

It’s no wonder that so many of us feel like we’re stuck in the busy trap, constantly juggling our responsibilities and struggling to find time for ourselves.  

This self-doubt can lead us to take on too much, always feeling like we have something to prove and afraid to say no for fear of being judged. 

But the truth is, there is a way out of this cycle. By taking a balanced approach and getting clear on what we want our ideal business and ideal day to look like, we can start to make real changes and live up to our full potential. 

To do this, we need to focus on three key things:

  1. Focus on business growth on your own terms: Don’t fall into the trap of trying to keep up with others. Stay true to yourself and your values, and grow your business in a way that aligns with your goals and vision.
  2. Managing your money in the business and having a plan to build wealth outside of it: financial stability is key to achieving the life you want. Make sure you’re not just focused on the day-to-day operations of your business, but also planning for your long-term financial goals.
  3. Prioritise life every day, every week, and every month: As women, we often put ourselves last, especially when it comes to our busy lives as business owners. But self-care, joy, and personal fulfilment are essential for maintaining a healthy work-life balance. So, make sure you’re not only focusing on your responsibilities (in and out of the business) but also incorporating activities that bring you joy and happiness.

There’s a great saying by Brazilian lyricist and novelist Paulo Coelho, “If it costs you your peace, it’s too expensive.” 

Don’t let your business drain the life out of you. It’s time to take control, find the confidence to take the steps towards change, and prioritise what’s truly important. 

If you need help achieving these goals, do our (free) mini Business Health Check here. You can start to create a roadmap to success that aligns with your vision and empowers you to reach your full potential in just a few minutes.

Nicky is a Sales and Business Leadership Coach with over 2 decades experience in sales and leadership. She’s been running successful coaching businesses since 2015 and is obsessed with helping business owners and teams thrive. She helps her clients install smart business growth strategies and leverage leadership for peak performance.

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