Ever feel like your brain is on a never-ending treadmill of decision-making?

You’re not alone.

McKinsey research shows that executives spend between 40% to 70% of their time making decisions. That’s a huge chunk of your day spent deciding everything from big strategic moves to whether you’ll reply to that email now or later.

No wonder decision fatigue creeps in, slowing you down, leading to second-guessing, or worse—pushing you to make choices that don’t serve your business.

But here’s the thing: decision fatigue isn’t just annoying, it’s costly.

A report from Decision Design Australia found that poor decisions by leaders lead to higher business costs (58%), lower profits (40%), and declining sales (35%). That’s a scary reality check, right?

So what do you do about it?

Here are three simple, practical ways to take control of your decision-making, free up your mental space, and keep your business movin forward without burning out.

 1. Set Your True North – So You’re Not Winging It

If you’re constantly questioning what the right move is, chances are you’re lacking clarity on your bigger picture. That’s why having a True North (aka a clear vision, direction, and priorities) makes decision-making a whole lot easier.

Think of it as your filter for saying yes or no. If an opportunity, project, or idea isn’t moving you closer to your goals, it’s a no. Simple as that.

One way to do this? Create a Plan on a Page – something short, sharp, and easy to reference so you (and your team) always know what’s important.

No more overthinking every little choice—just check in with your plan and move forward with confidence.

2. Stop Being the Bottleneck – Turn Doers into Decision-Makers

Here’s a hard truth: if you’re making every single decision in your business, you’re probably the reason things are slowing down. When your team keeps coming to you for approval on every little thing, it’s exhausting. For you and for them.

Instead, empower them to make their own decisions. Give them the confidence, clarity, and structure to step up, so you’re not the go-to for every minor call. And if the thought of this freaks you out, check out Michelle and Douglas’ story from Healthy Hustle. They left their business for a year to live in Spain, and the company didn’t fall apart. Why? Because they prepped their team to think and decide without them.

So, what’s one decision you can hand over today to start shifting the dynamic?

3. Automate Your Decision-Making – Ask the Right Questions

Not all decisions need hours of thinking time. Some just need a quick gut check. That’s where a decision-making framework comes in handy. Instead of debating every choice, run it through three simple questions:

Does this take me closer to my goal? If it’s not aligned with where you’re headed, it’s a distraction.
Will this keep my hustle healthy? If saying yes means longer hours, missed family time, or burnout, it’s worth reconsidering.
Does this feel right? If your gut is screaming “no,” listen to it.

Here’s the rule: Three yeses? Go for it. Two yeses? Dig deeper. One or zero? It’s a no.

Stick this somewhere visible (on your desk, in your notes app, wherever you’ll actually use it) and save yourself from endless decision paralysis.

Your Next Step – Because This Stuff Only Works If You Use It

Decision fatigue is real, but you don’t have to let it control you. In the next 24 hours, take a moment to:

✅ Write down your top three decision-making questions (feel free to borrow ours).

✅ Start handing off one decision to your team, even a small one.

✅ Check your Plan on a Page (or create one!) so you’ve got a clear guide for future decisions.

Less decision fatigue, better choices, and more time for the work that actually lights you up.

Give it a go, and let me know how you get on.

In today’s fast-paced sales environment, healthy hustle isn’t just a buzzword… it’s a necessity. 

The pressure is intense, with 54% of sales professionals reporting that selling feels harder than it did last year.

A massive 67% of business development and salespeople are on the edge of burnout.

With budgets tighter, lead times longer, and trust harder to gain, it’s more important than ever to find sustainable ways to succeed in sales without burning out.

Here are four strategies to keep your sales hustle both productive and sustainable:

1. Align Sales and Marketing.

When sales and marketing work in sync, conversion rates can leap by 38%, and customer retention can rise by 36%. 

Ensure your sales team is receiving qualified leads that match your ideal customer profile. This alignment not only drives better results but also eases the workload on your salespeople by bringing in leads who are genuinely ready to engage.

2. Adopt an Active Sales Process.

Instead, shift to an active sales process that includes pre-qualifying leads, engaging early on LinkedIn or other channels, and warming up prospects before the first meeting. 

When every potential client (aka lead) feels known and valued, you’ll find the conversion process smoother and quicker.

3. Go Beyond Email.

Don’t rely on emails alone to nurture your leads. Try creative touches like LinkedIn voice notes, a short video via Loom, or even a handwritten note. 

These personal touches cut through the digital clutter and build genuine connections, helping keep you top of mind without overwhelming your prospects.

4. Embrace Sales Archetypes.

Every salesperson has unique strengths… some are charismatic “Influencers,” while others are detail-focused “Specialists.” 

Recognise these archetypes within your team to maximise everyone’s potential. Schedule calls, client meetings, and follow-ups during their most productive hours, and help each person use their strengths to drive results and satisfaction.

Learn more about the four sales archetypes here – https://businesstogether.com.au/the-specialist-vs-the-influencer-who-wins-in-sales/ 

If you’re aiming to keep your sales hustle healthy, start by strengthening your approach with these simple and easily actionable steps.

Ps. If you want more ways to keep your sales hustle healthy – grab a copy of our book here