The Harsh Truth About Business Growth: You’re Probably Doing It Wrong

The Harsh Truth About Business Growth: You’re Probably Doing It Wrong

by | Mar 14, 2025 | Business Chaos, Business coaching for women, Profitability and business growth, Smart Growth

Let’s cut through the noise. You want a thriving business, right? More revenue, a high-performing team, and—dare I say it—more time to enjoy your life? 

But here’s the uncomfortable reality: most business owners are stuck on a treadmill, running themselves into the ground and calling it “success.”

And I get it. Because for years, I did it too.

The Myth That’s Keeping You Stuck

We’ve been sold the idea that success comes from hardcore hustle—pushing harder, working longer, grinding it out. But let me ask you this: At what cost?

  • Late nights?
  • Missed time with family?
  • The constant feeling that if you step away, everything will collapse?

If any of this sounds familiar, you’re not alone. And here’s the kicker: it doesn’t have to be this way.

Why Hard Work Alone Won’t Get You to the Next Level

There’s a point in every business journey where what got you here won’t get you there. We call it the growth set point (or perturbation point). It’s that moment where things start to feel harder, not easier.

 Maybe you’re feeling it now.

You’ve built something successful, but suddenly, growth feels heavy. Your time is maxed out, your team isn’t stepping up the way you need them to, and you’re questioning whether this is even worth it​.

Spoiler alert: The problem isn’t your business. It’s the way you’re running it!

 

Smart Growth Over Hard Growth

What if I told you that scaling your business doesn’t have to mean working more? That the key to sustainable success isn’t doing more but doing it differently?

Here’s what actually works:

1️⃣ Stop Being the Bottleneck. If your business falls apart when you step away, you don’t have a business—you have a job you can’t quit​.

2️⃣ Create a Coaching Culture. Training and mentoring are great, but coaching unlocks next-level performance. 80% of people who receive coaching report increased self-confidence, and over 70% see improved performance and communication​.

3️⃣ Define What Success Actually Looks Like. If you’re still chasing some vague notion of “more,” you’re running blind. Get clear on what growth means for you—revenue, time freedom, leadership development—so you stop spinning in circles​.

4️⃣ Shift from Chaos to Clarity. Most businesses are drowning in inefficiencies. A structured framework ensures you’re working on the business, not just in it​ and getting on the balcony of your business.

Are You Ready to Do Business Differently?

If you’re at this critical tipping point, you have two choices:

1️⃣ Keep grinding and hope that someday, magically, it gets easier.
2️⃣ Get intentional about building a business that grows without consuming you.

I know which one I’d choose.

If this hit home, I’ve got something for you – The Momentum Map™. A practical (and free!) set of short (4-minute!) videos and tools to help you keep your energy high and stay strategic when things get chaotic.

No fluff. Just quick, powerful tools you can use right now.

Get instant access here: https://www.b2businesstogether.com.au/momentum

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Four Ways to Keep the Sales Hustle Healthy

Four Ways to Keep the Sales Hustle Healthy

by | Jan 17, 2025 | Business Chaos, Busy Trap, Juggle Street, Peak Performance, Smart Growth, Time Freedom

In today’s fast-paced sales environment, healthy hustle isn’t just a buzzword… it’s a necessity. 

The pressure is intense, with 54% of sales professionals reporting that selling feels harder than it did last year.

A massive 67% of business development and salespeople are on the edge of burnout.

With budgets tighter, lead times longer, and trust harder to gain, it’s more important than ever to find sustainable ways to succeed in sales without burning out.

Here are four strategies to keep your sales hustle both productive and sustainable:

1. Align Sales and Marketing.

When sales and marketing work in sync, conversion rates can leap by 38%, and customer retention can rise by 36%. 

Ensure your sales team is receiving qualified leads that match your ideal customer profile. This alignment not only drives better results but also eases the workload on your salespeople by bringing in leads who are genuinely ready to engage.

2. Adopt an Active Sales Process.

Instead, shift to an active sales process that includes pre-qualifying leads, engaging early on LinkedIn or other channels, and warming up prospects before the first meeting. 

When every potential client (aka lead) feels known and valued, you’ll find the conversion process smoother and quicker.

3. Go Beyond Email.

Don’t rely on emails alone to nurture your leads. Try creative touches like LinkedIn voice notes, a short video via Loom, or even a handwritten note. 

These personal touches cut through the digital clutter and build genuine connections, helping keep you top of mind without overwhelming your prospects.

4. Embrace Sales Archetypes.

Every salesperson has unique strengths… some are charismatic “Influencers,” while others are detail-focused “Specialists.” 

Recognise these archetypes within your team to maximise everyone’s potential. Schedule calls, client meetings, and follow-ups during their most productive hours, and help each person use their strengths to drive results and satisfaction.

Learn more about the four sales archetypes here – https://businesstogether.com.au/the-specialist-vs-the-influencer-who-wins-in-sales/ 

If you’re aiming to keep your sales hustle healthy, start by strengthening your approach with these simple and easily actionable steps.

Ps. If you want more ways to keep your sales hustle healthy – grab a copy of our book here 👉

www.healthyhustle.com.au
Or for a taster download for the first chapter for FREE 👉 here
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Time Management is Dead: The Real Secret to Business Success is Energy

Time Management is Dead: The Real Secret to Business Success is Energy

by | Oct 25, 2024 | Business Chaos, Busy Trap, Juggle Street, Peak Performance, Profitability and business growth, Smart Growth, Time Freedom

Let’s be honest, time management is overrated. If you’ve spent years trying to fit your life into neatly scheduled 9-to-5 blocks, you know the struggle. 

For most of us, it’s exhausting, unproductive, and frankly, outdated. 

The real secret to success? Managing your energy.

Here’s the deal: we don’t all work the same way, and that’s okay. 

I used to push myself to stick to rigid schedules, thinking that’s what “success” demanded. But after too many repeated patterns of pushing too hard, I realised something game-changing: I wasn’t failing at time management, I was ignoring how my body and brain actually work. 

Some days, I can power through tasks like I’ve got the energy of ten people; other days, I’m practically running on empty by midday. Can you relate?

This isn’t just personal, it’s universal. Every single person on your team has their own natural rhythm, and as a leader, forcing everyone into a cookie-cutter workday is a fast track to exhausting them. 

 

People aren’t robots. One-size-fits-all productivity just doesn’t work.

And yet, so many business owners and managers still cling to the idea that productivity equals hours worked. It’s time to stop pretending that everyone should be “on” at the same time, at the same pace. The real question is: are your people working when they’re at their best?

Creating a flexible work environment that respects individual energy patterns isn’t a luxury. 

When we stop managing time and start managing energy, everything changes. 

You create a team that’s engaged, thriving, and, most importantly, sustainable. Business success isn’t about working more, it’s about working smarter.

So, why cling to outdated schedules when the future of success is rooted in how well you manage energy.

What’s your favourite way to manage your energy to keep the hustle healthy?

Nicky

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The Dangerous Reality of Hustle Culture

The Dangerous Reality of Hustle Culture

by | Sep 23, 2024 | Business Chaos, Busy Trap, Juggle Street, Profitability and business growth, Smart Growth, Time Freedom

We live in a world that glorifies the hardcore hustle – the idea that working harder, longer, and faster is the only path to success.

But behind the scenes, this version of hustle culture that so many of us subscribe to is a leading cause of burnout, strained relationships, and declining mental health. 

This doesn’t just affect leaders; it impacts entire teams.

Have you ever felt that taking a break is a sign of weakness? 

Or that your worth is measured solely by your productivity?

The truth is, this relentless grind is unsustainable. 

It leads to exhaustion, not excellence. Worse, it often results in focusing on tasks instead of meaningful outcomes.

It’s time for a mindset shift.

We’ve all heard “hustle hard,” but what if that mindset is actually holding you back?

Success shouldn’t come at the cost of well-being.

How to Escape the Daily Whirlwind and Focus on Growth

The whirlwind of daily tasks can trap us in a cycle of busy, making us think the solution is to ‘work harder’. But real growth requires a smarter approach.

Here’s how you can break free:

  • Delegate tasks: Focus on what only you can do, and empower others to take ownership of the rest.
  • Set clear priorities: Align your daily actions (set weekly top 5’s) with your larger goals (quarterly milestones), both in business and in life. This clarity will make decision-making easier.
  • Carve out time for what matters: Block out regular time for deep work, strategic planning, and essential but often neglected tasks, like coaching your team or reviewing finances.

It’s time to step out of the whirlwind and into a space where you can focus on what really makes a difference.

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What are your Revenue Growth Habits?

What are your Revenue Growth Habits?

by | Jul 22, 2024 | Profitability and business growth, Smart Growth

It’s no secret, the consistency of your team’s sales activities will directly impact the quality of results in your business.

So I wonder, have you recently stopped to consider what tasks you and your team do on a consistent, daily basis that move you closer to achieving your revenue and sales goals?

And what tasks could you and your team be doing that you’re not, to get even better results?

The trick is that it doesn’t always have to be the big tasks. 

Sure some days your team will focus on bigger revenue generating activities but on the days in between, it could be small steps. It’s often the small actions that lead to significant and impactful outcomes.

The most important thing is that you create a constant flow of action, even if it’s one small thing every day.

So what revenue growth actions (or habits) can you and your team take?

  • Find different, interesting ways to reach out and talk to contacts (existing or lapsed clients, existing or previous leads)
  • Send a loom video, voice note, LinkedIn connection
  • Research and add contacts to lead lists
  • Make that follow up call that’s being avoided
  • Write and send a thank you card
  • Get testimonials from your ‘raving fan’ clients
  • Share an article that made you think of someone, adds value and shows interest
  • Check in with clients to see if there is any other way that you can help them
  • Share regular content to your (relevant) online marketing channels
  • Send an EDM or newsletter
  • Create and sharing a video to add value

Don’t overcomplicate this. Just make sure your team is doing one simple thing each and every day.

Be patient and be consistent.

It’s natural to have sales peaks and downturns. Consistent action keeps your team proactive instead of reactive and minimises the impact of these ups and downs on your bottom line.

Cheers,

Nicky

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