Ever feel like your brain is on a never-ending treadmill of decision-making?

You’re not alone.

McKinsey research shows that executives spend between 40% to 70% of their time making decisions. That’s a huge chunk of your day spent deciding everything from big strategic moves to whether you’ll reply to that email now or later.

No wonder decision fatigue creeps in, slowing you down, leading to second-guessing, or worse—pushing you to make choices that don’t serve your business.

But here’s the thing: decision fatigue isn’t just annoying, it’s costly.

A report from Decision Design Australia found that poor decisions by leaders lead to higher business costs (58%), lower profits (40%), and declining sales (35%). That’s a scary reality check, right?

So what do you do about it?

Here are three simple, practical ways to take control of your decision-making, free up your mental space, and keep your business movin forward without burning out.

 1. Set Your True North – So You’re Not Winging It

If you’re constantly questioning what the right move is, chances are you’re lacking clarity on your bigger picture. That’s why having a True North (aka a clear vision, direction, and priorities) makes decision-making a whole lot easier.

Think of it as your filter for saying yes or no. If an opportunity, project, or idea isn’t moving you closer to your goals, it’s a no. Simple as that.

One way to do this? Create a Plan on a Page – something short, sharp, and easy to reference so you (and your team) always know what’s important.

No more overthinking every little choice—just check in with your plan and move forward with confidence.

2. Stop Being the Bottleneck – Turn Doers into Decision-Makers

Here’s a hard truth: if you’re making every single decision in your business, you’re probably the reason things are slowing down. When your team keeps coming to you for approval on every little thing, it’s exhausting. For you and for them.

Instead, empower them to make their own decisions. Give them the confidence, clarity, and structure to step up, so you’re not the go-to for every minor call. And if the thought of this freaks you out, check out Michelle and Douglas’ story from Healthy Hustle. They left their business for a year to live in Spain, and the company didn’t fall apart. Why? Because they prepped their team to think and decide without them.

So, what’s one decision you can hand over today to start shifting the dynamic?

3. Automate Your Decision-Making – Ask the Right Questions

Not all decisions need hours of thinking time. Some just need a quick gut check. That’s where a decision-making framework comes in handy. Instead of debating every choice, run it through three simple questions:

Does this take me closer to my goal? If it’s not aligned with where you’re headed, it’s a distraction.
Will this keep my hustle healthy? If saying yes means longer hours, missed family time, or burnout, it’s worth reconsidering.
Does this feel right? If your gut is screaming “no,” listen to it.

Here’s the rule: Three yeses? Go for it. Two yeses? Dig deeper. One or zero? It’s a no.

Stick this somewhere visible (on your desk, in your notes app, wherever you’ll actually use it) and save yourself from endless decision paralysis.

Your Next Step – Because This Stuff Only Works If You Use It

Decision fatigue is real, but you don’t have to let it control you. In the next 24 hours, take a moment to:

✅ Write down your top three decision-making questions (feel free to borrow ours).

✅ Start handing off one decision to your team, even a small one.

✅ Check your Plan on a Page (or create one!) so you’ve got a clear guide for future decisions.

Less decision fatigue, better choices, and more time for the work that actually lights you up.

Give it a go, and let me know how you get on.

 

Ness is a Business and Leadership Coach and co-author of Healthy Hustle – The New Blueprint to Thrive in Business and Life. Her approach is grounded in practicality and empathy because she believes in the power of careful, thoughtful decision-making that respects your needs. Having run successful coaching businesses since 2015, Ness is obsessed with helping business owners and leaders thrive. She helps her clients install smart business growth strategies and leverage leadership for peak performance.

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